On January 2, 2022 I began work as the Director of Creative Services for Palm Beach Jewelry and Seta Corporation. Palm Beach Jewelry is the world’s largest fashion jewelry catalog and company employing over 90 people located in Boca Raton, FL. If you’ve ever purchased jewelry from a major department store (J.C. Penny’s, Macy’s, etc.) or major online retailer, you probably own a piece of Palm Beach Jewelry. Jewelry is also available through channels such as Amazon, Walmart, direct web site sales, catalog sales and other marketplaces.
Responsibilities include developing new opportunities that will generate incremental income for the company and increase shareholder value, oversee ongoing projects to ensure maximizing sales and earnings potential, develop and implement marketing strategy, research competition, create and maintain a successful brand and image that attracts customers, analyze sales numbers in comparison to marketing budget in order to improve profit margin, develop and manage marketing budgets, manage media partners and large internal creative staff, freelancers and contract negotiation oversee the creative assets of the company. Responsible for creating the company brand book and setting the corporate standards. Create creative assets, packaging, templates, and web properties as necessary. Drive the look and feel for the Amazon store.
I previously spent 3 years as a Chief Marketing Officer for internationally known haute couture jewelry store on based out of Palm Beach, FL.
This was my role as CMO – Marketing, computer science and photography professional for internationally known haute couture jewelry store chain based out of Palm Beach, FL. Responsibilities included, web site, dedicated server, 100 page catalog, smaller publications, full page advertisements in prestigious magazines, double page spread in Rolls Royce, back of the Chamber guide each year, creating and placing advertising, design and development of the software kiosk, photography of the jewelry and for the brand, creating the online inventory system, working with the Amazon listings, e-Bay store, direct mail of exclusive luxury packets to billionaires and millionaires from databases I carefully constructed and vetted, store operations including opening, arming and disarming systems and setting up the display window merchandise of millions and millions of dollars’ worth of diamonds, removing the jewelry from the safe and display areas, interacting with the industry professionals who came to the store to sell items, waiting and assisting very high end clients, writing letters to the nine living queens of the World, attending trade shows, setting up the booths and marketing the company, emails, SMS, marketing of the Guinness Book of Records pieces, business dealing with potential brokers in Saudi Arabia, Canada, Qatar, Switzerland, England and other countries as needed, telecommunications, bar code systems, POS, packaging design for the some of the Guinness Book of Records pieces, attending the Palm Beach Chamber events and representing the company, attending events for the Palm Beach Symphony, managing and working with the staff at the store. I worked with virtually every facet of the business.
Yes, I still own my companies, but I do get a nice compensation package and profit sharing with the new role. My business has always been about style, and I have always loved jewelry. I love this opportunity.
Remember fashion is what you buy but style is what you do with it.