Documentary - Carolina Web Development and Laura Kerbyson

Documentary – Carolina Web Development

Happy Holidays! This is the documentary story of Carolina Web Development and Laura Kerbyson. https://youtu.be/qK_vc3ph18w

 

This is 38 minutes of the first part of the documentary on the history of the companies and the backstory. The company was started in 2011 on Hilton Head Island and grew into far more prestigious clients than anyone would expect. In an unusual story, through a series of dramatic turns, this is the business and personal story of an entrepreneur and pilot in the chapter that proceeds Florida Web Development and Palm Beach. Carolina Web Development 2011-2024.

 

If you only ever watch one thing that I do, it should be this. It has taken a month just to pull the visuals together. The video on Florida Web Development and its’ story will be released in a few months. I hope you enjoy the story.

 

#carolinawebdevelopment #laurakerbyson #hiltonheadisland #hiltonheadchamberofcommerce #palmbeach #palmbeachchamber #marketingcompany #aviation #realestate #lillypulitzer #fashion #attorneys #golfresorts #entrepreneur #personalstory #businesshistory #backstory

Unveiling the Essence: Embracing Vulnerability

This is part of a series of social media posts that will appear on Tuesdays between now and October. I will add each one here as I get time.


Laura Kerbyson - As the Subject of Art

 

For more than three decades, I’ve thrived in the world of marketing, capturing the beauty of countless women for luxurious advertising campaigns. My lens has graced beauty queens, actresses, and hidden talents in fabulous Palm Beach scenes, while I remained comfortably behind the camera.

 

Recently, an intriguing opportunity arose—to step into the spotlight and become the subject of art photography, just as I’ve asked my models to do. This assignment was different; its purpose was to strip away the wrapper that surrounds us in the business world—the glasses, the styled hair, the expensive attire—a facade that doesn’t truly define who I am. The objective was clear: to present the raw and unconstrained version of myself through art, allowing people to witness my authenticity.

 

The very thought of this challenge was terrifying, for I’ve always been camera shy. Throughout my life, this fear loomed large, taunting me relentlessly. I tried to reason with myself, drawing parallels to moments of conquering my fear—like when I first started flying airplanes. If I could do that, surely, I could brave the camera as well. But emotions, as I learned, defy the constraints of logic.

 

At 54 years old, another concern gripped me—how would I look? The harsh judgment that aging imposes on women weighed heavily on my mind. Yet, I found inspiration in Martha Stewart’s courageous appearance on the Sports Illustrated cover. Her boldness impressed me, and I owe her my gratitude. Encouraged by her example, I resolved to embrace this challenge. Little did I know that this journey would also reveal to me the true reflection of my own self.

 

For so long, I had hidden behind trademark glasses, but a head injury led me to reluctantly part ways with them. Adjusting to life with new contacts was a change, but it also opened my eyes to new perspectives. My long hair, often worn up, cascades down to my elbows, a feature that had often gone unnoticed.

 

Love became the central theme of this shoot, a choice deeply rooted in my core values. Love, I believe, should guide every interaction and decision in life. It has the power to uplift and support, and I have always strived to attract more love and kindness into my world. Even in the cutthroat world of business, entrepreneurs in the pursuit of their dreams need love and support as much as any friend.

 

Thus, the essence of this visual journey became an intimate revelation of vulnerability and authenticity—shedding the wrapper that society imposed on me and embracing the unfiltered truth of who I am. It is a reminder that, in a world driven by appearances, it is love that truly sets us free.

 

I will begin the first post with the shot I like the best. There will be other posts later. You can weigh in on which one is your favorite and why. I invite your feedback. The same posts will be made to Instagram, one post per week for six weeks, you may comment on them in my Instagram account @laurakerbyson. The posts will also appear to https://laurakerbyson.com/laura-kerbyson-as-the-subject-of-art/.

New Luxury Marketing Video

My Condolences to the Royal Family & Friends

Let me extend my deepest sympathies for the loss of Queen Elizabeth. The world has lost a magnificent example of intelligence, beauty, loyalty, grace, and dignity.

 

In one of my past positions, it was part of my job to reach out to the royal families of the world.

 

I will never forget the moment I first received a letter from Buckingham Palace and the Queen herself and the excitement that it brought. She was a friend and icon to many.

 

I wish you peace, love, and serenity. The world was lucky to have had her.

Computer Graphics + Graphic Design

The field of Computer Graphics is a specialization of Computer Science. When you combine it with Graphic Design and Photography, it can make for a powerful combination. A lot of what I am working on these days is applying Artificial Intelligence to images for advertising and branding.

Let’s look at some before and afters –

Before – Problems: Model looks too young. Shot now needs to run in Fall. Humidity during shoot flattened models hair.

Before Computer Graphics

After – Model looks older, heavier makeup, body in the hair plus curls, background replaced.

After Computer Graphics

Before – This is just a simple change of scene. This is a nice shot that was photographed in Palm Beach. However, it needs to run in Fall.

After

Before Computer Graphics

After

Using Artificial Intelligence can yield these better results. I’ve done it on thousands of photos.

Before – Problems: Too young, flat hair.

Before Artificial Intelligence

After – Fit for Advertising. This is for an SMS campaign.

After Artificial Intelligence

 

 

Behind the Scenes Video

As promised, here’s a behind the scenes video. I hope you enjoy the fun facts behind Shoot 1 and the behind the scenes look.

 

  • The hardest thing to photograph in the world is jewelry.
  • We introduced our bride and groom Hugh and Kelly 60 seconds before we started the shoot and the role they had to play was as a couple in love.
  • Hugh had never modeled before. His background was as a VP of Marketing, and he owns his own consulting business. Hugh is 6’6”. I selected Hugh out of a friends contact list to pair with Andrea who is very tall as is Julie.
  • The bridal dress was ordered for Andrea. I thought height wise, Hugh and Andrea would look good photographed together. I ordered a size 10 for Andrea. When the dress arrived a few days before the shoot, it’s about a size 4. I’m a size 4 and I weigh 110 lbs. I put it on and it fit me perfectly. I snapped a photo of me in the dress and sent to my team with a message, “We have a problem…” We put out an emergency call for anyone who had a good-looking blonde friend who wears a size four. We got Kelly, who’s a real estate agent and marketing professional. She was delightful to work with.
  • Hugh forgot his pants and tie the day of the shoot. He left in a hurry right before the start of the shoot to get the tie. I said I didn’t need the pants because Kelly is about 5’4” so for all the shots with the two of them, I needed to have them seated.
  • The tourists were fascinated by the shoot. One called Hugh’s look without pants, “very European.”
  • Some of the clothes on the models are from my closet.
  • No one on my crew had ever done a shoot like this before. I did them for many years in Palm Beach for luxury brands. One year, I had six back covers of magazines or double page spreads as well as the website and advertising for the brands. So, I had to train an entire team and crew. We 244 pieces of jewelry in one day. The inventory of Palm Beach Jewelry is very extensive and will require many shoots.
  • The editing and postproduction work took months. Before I went back into the business world in 2011 in marketing and computer science, I was a dual computer science and design professor and department chair. I used Artificial Intelligence algorithms to achieve some of the looks for the models. The videos have nothing applied to them. The photos have been edited.
  • Update – Since Shoot 1, we did Shoot 2. We put a new web site into place plus a new Amazon store. Anna Kim moved on in her career and we wish her the absolute best. We hired Maria Kerrigan recently who works under me as a graphic designer. She worked with me on Shoot 2, which you’ll see in future work.
  • We just hired Don Gatehouse as our studio photographer. Don has been the photographer for names such as Mikasa, KitchenAid, Farberware, Cuisinart, Pfaltzgraff Martha Stewart, Guy Fieri, Bobby Flay, Bombay, Hoffritz and many more.
  • On Shoot 1 we had former Miss New Jersey, Miss California, Miss USA and first-runner-up for Miss Universe.
  • It was a pleasure to work with everyone on the team. Thanks for joining us behind the scenes.

As promised, here’s the behind the scenes look from Shoot 1 at PalmBeach Jewelry in the first steps of repositioning a brand. I hope you enjoy it and everything that goes into creating the magic.

 

#laurakerbyson #palmbeachjewelry #juliehayek #jewelry #fashionjewelry #photography #computerscience #design #photoshoot #branding #website #amazon #missnewjersey #missusa #misscalifornia #missuniverse

 

New Website

https://palmbeachjewelry.com

 

New Amazon Store

https://tinyurl.com/22tupabx

The New Site Has Launched

https://palmbeachjewelry.com

Enjoy! Graphics change frequently…I had fun with the photo shoots, picture editing, graphics and code. We have a full team.

This was that SaaS server with a different platform I mentioned.

Putting together the knock-out outfits…

We have two fabulous dates planned that are noteworthy.

In early February we’re going to the Matador Room in Miami. I have a stunning dress planned for that night.

But here’s the really delicious one – we are celebrating Valentine’s Day at the Versace Mansion for dinner. Although I don’t care for red, I happen to look really good in it. I have two gowns on order and I purchased all my jewelry including some fabulous earrings that are coming from England. Rubies are actually my birthstone but I never wear them. But now that I’ve bought them, you might see more of them.

This is going to be a night to remember and I am going to dress to hilt for my guy. I picked out some “wow” factor dresses. I’ll choose the best one and save the other for another date.

The year could not be ending on a better note…

I am grateful for the blessings that have come my way recently. Honestly, the year could not be ending on a better note. 2022 is poised to be one of the best year’s yet and I am looking forward to all the excitement and good things that January will bring.

I want to spend January getting things underway before I tell you what I’ve been working on. This is something that is exciting and honestly, great fun for me.

On a personal note, I look forward to finishing out the year in a beach house with my Mom and her puppy Dylan. I don’t have the proper time for a dog but I sure do love to love on other people’s pets and children.

Nick is spending time with family as well but he’ll be back in town in January and has promised to take me out to celebrate my good news that I will share with you later.

It’s going to be a fantastic 2022! Happy Holidays to you and your family. May 2022 also be spectacular for you as well.

Super excited…

I am super excited about the work I am going to be doing beginning right after New Year’s.

I’ll give you more details later. But I can tell you that this is an incredible fit with my name written all over it and it’s with a great bunch of people. It’s a company to be admired as they are the world’s largest in what they do. And if you love some of the things you’ve seen here, you will love this.

And it specifically draws on my creative abilities.

I can’t wipe the smile off of my face. It’s a fantastic opportunity. It’s a great way to start 2022.

I know some people thought I was going to go a different direction and pick up different work and I thought that too and then magically this appeared and it changed the game. I could never say no to this.

I am so incredibly happy about this.