The Corporate Blog – About Laura Kerbyson
For the personal blog, go to the Journal.
On January 2, 2022 I began work as the Director of Creative Services for Palm Beach Jewelry and Seta Corporation. Palm Beach Jewelry is the world’s largest fashion jewelry catalog and company employing over 90 people located in Boca Raton, FL. If you’ve ever purchased jewelry from a major department store (J.C. Penny’s, Macy’s, etc.) or major online retailer, you probably own a piece of Palm Beach Jewelry. Jewelry is also available through channels such as Amazon, Walmart, direct web site sales, catalog sales and other marketplaces.
Responsibilities include developing new opportunities that will generate incremental income for the company and increase shareholder value, oversee ongoing projects to ensure maximizing sales and earnings potential, develop and implement marketing strategy, research competition, create and maintain a successful brand and image that attracts customers, analyze sales numbers in comparison to marketing budget in order to improve profit margin, develop and manage marketing budgets, manage media partners and large internal creative staff, freelancers and contract negotiation oversee the creative assets of the company. Responsible for creating the company brand book and setting the corporate standards. Create creative assets, packaging, templates, and web properties as necessary. Drive the look and feel for the Amazon store.
I previously spent 3 years as a Chief Marketing Officer for internationally known haute couture jewelry store on based out of Palm Beach, FL.
This was my role as CMO – Marketing, computer science and photography professional for internationally known haute couture jewelry store chain based out of Palm Beach, FL. Responsibilities included, web site, dedicated server, 100 page catalog, smaller publications, full page advertisements in prestigious magazines, double page spread in Rolls Royce, back of the Chamber guide each year, creating and placing advertising, design and development of the software kiosk, photography of the jewelry and for the brand, creating the online inventory system, working with the Amazon listings, e-Bay store, direct mail of exclusive luxury packets to billionaires and millionaires from databases I carefully constructed and vetted, store operations including opening, arming and disarming systems and setting up the display window merchandise of millions and millions of dollars’ worth of diamonds, removing the jewelry from the safe and display areas, interacting with the industry professionals who came to the store to sell items, waiting and assisting very high end clients, writing letters to the nine living queens of the World, attending trade shows, setting up the booths and marketing the company, emails, SMS, marketing of the Guinness Book of Records pieces, business dealing with potential brokers in Saudi Arabia, Canada, Qatar, Switzerland, England and other countries as needed, telecommunications, bar code systems, POS, packaging design for the some of the Guinness Book of Records pieces, attending the Palm Beach Chamber events and representing the company, attending events for the Palm Beach Symphony, managing and working with the staff at the store. I worked with virtually every facet of the business.
Yes, I still own my companies, but I do get a nice compensation package and profit sharing with the new role. My business has always been about style, and I have always loved jewelry. I love this opportunity.
Remember fashion is what you buy but style is what you do with it.
I would imagine that I will say more soon, as promised about the new and exciting work (and announcement that I will make) that I am doing.
I am absolutely loving it. It’s exciting, it’s fun, there’s a great team involved. It’s very financially worthwhile for me to do this and I think together we’ll make this bigger.
I know I’m not telling you much of the specifics. Bear with me…
I still have the big smile on my face. I am just loving it. There’s going to be much to be done…
Sometimes you put on a pair of gloves and they are a magical fit.
I shifted gears right after the first of the year.
I wanted to get things underway before I elaborated further.
Happy New Year everyone!
I am grateful for the blessings that have come my way recently. Honestly, the year could not be ending on a better note. 2022 is poised to be one of the best year’s yet and I am looking forward to all the excitement and good things that January will bring.
I want to spend January getting things underway before I tell you what I’ve been working on. This is something that is exciting and honestly, great fun for me.
On a personal note, I look forward to finishing out the year in a beach house with my Mom and her puppy Dylan. I don’t have the proper time for a dog but I sure do love to love on other people’s pets and children.
Nick is spending time with family as well but he’ll be back in town in January and has promised to take me out to celebrate my good news that I will share with you later.
It’s going to be a fantastic 2022! Happy Holidays to you and your family. May 2022 also be spectacular for you as well.
I am super excited about the work I am going to be doing beginning right after New Year’s.
I’ll give you more details later. But I can tell you that this is an incredible fit with my name written all over it and it’s with a great bunch of people. It’s a company to be admired as they are the world’s largest in what they do. And if you love some of the things you’ve seen here, you will love this.
And it specifically draws on my creative abilities.
I can’t wipe the smile off of my face. It’s a fantastic opportunity. It’s a great way to start 2022.
I know some people thought I was going to go a different direction and pick up different work and I thought that too and then magically this appeared and it changed the game. I could never say no to this.
I am so incredibly happy about this.
Check it now. My last article has now been pushed on MSN News.
It was also picked up by:
11/9/21 Newsbreak – Why graphics technology could be costing your company millions
I hope you enjoy my new solo article that now appears on Fast Company about why your choice of graphics technology could be costing your company millions of dollars. I explain a few Computer Graphics basics that really add up.
This is one of my favorite interviews about which companies have the greatest mantra for diversity and inclusion. They asked me who I would recommend and why. Without hesitation, I would recommend Hard Rock International from my previous work with them. They were one of my favorite employers. They truly get it.
#MistyLarkins #MatthewWool #VivekaVonRosen
If you are a CEO looking for social media advice, check out our latest Executive Board interview at Fast Company.
#ScottBaradell #IdeaGrove #PhnamBagley, #NonfictionDesign #RichardRBBotto, #Stage32 #ScottBurgess, #Continu, #SyedBalkhi, #WPBeginner #Andreea Vanacker#SPARKX5 #JessicaFederer #BradBurns, #WayneContracting # Irfan Khan #CLOUDSUFI #Kevin Namaky#Gurulocity Brand Management Institute #Fehzan Ali#Adscend MediaLLC
My first solo article of 10 appeared today on Fast Company:
10/7/21 Fast Company Article by Laura Kerbyson – Effective Marketing in the Age of COVID-19. This article is on email marketing and items that are often overlooked but very necessary.
The latest interview with the Executive Board was just published in Fast Company – 16 successful entrepreneurs share advice they wish they’d been given when starting their companies
My first solo article for Fast Company should be released tomorrow. I’ll keep you posted.