The Guitar Hotel…

17 Nov

That’s pretty cool guys.

The roots of that idea come from when we were building Hard Rock Park, the guitar in the center of the park was the world’s largest hollow body Gibson Guitar. At the nightly fireworks show, that guitar had a light show that was driven by computers and timed to the music of the fireworks show.

So basically, Hard Rock took that concept and applied it to a huge building. It’s very cool. I can’t wait to see it in person. It will be on my “stop list” in the next six months. That is some very nice engineering. Well done. When I look at it, I think, “Now that’s what the brand is really about…”

Cool. Sophisticated. Sexy. Iconic. Like no other.

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