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Holographic Diamonds…

13 Nov

We are putting a holographic diamond display into the store.

After we just it installed, I’ll write a press release about it.

But basically, customers can choose from thousands of diamonds and they can interact with it in the hologram and if they find one they like, we’ll have it delivered and set into a ring.

I’m looking forward to seeing several projects roll out in the next couple of months – the coffee table book, the spread in Rolls Royce, the mobile campaign, a continuation of the social campaign, lots of changes and new items that are coming to the new web site, computerizing the store with inventory management and a new POS and then we head into 3D design.

This business will be totally transformed 360 degrees at the end of it all.

For people that have know me a really, really long time – do you remember when I was first assigned to teach holographic applications? That seems like a lifetime ago doesn’t it? I was the head of Computer Science for two campuses of WVU back then. I have dual backgrounds in design and computer science as well as business.

The holographic display will be at Kaufmann de Suisse at our 210 Worth Avenue, Palm Beach location.

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