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Archive for the ‘News’ Category

I have been so busy…

24 Nov

When you move in with someone suddenly that’s where all your free time goes. But I am happy that is where the free time is going these days. This was a good decision.

But it doesn’t leave much time for the blog or other things. So please be patient for a while.

Happy holidays everyone.

I have been getting everything ready that I need to make Thanksgiving dinner. I’m looking forward to it.

We originally planned to have guests but had to cancel the guests. I’m still making a big dinner for the two of us.

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Fridgezilla arrived today…

13 Nov

That’s the refrigerator with a computer in it.

I never thought I would ever stand in front of a refrigerator this long.

The computer can do things like tell me what recipes are based off the items in the fridge, what I need to shop for, Google, Pandora, Ring Doorbell, an assistant (like Siri) to look up stock quotes and anything we ask. You can put the TV on the screen. The screen is huge. We can put pictures and videos on the board. I left a few hand written notes.

Fridgezilla is here.

Fabulous. I will be redesigning this kitchen but I don’t know yet where Fridgezilla’s home in the kitchen will be in the future.

If only it could cook. You know if it could control the pool and the hot tub, it might be the queen.

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My life is changing…

10 Nov

I have been independent for a number of years.

Yes, I’ve dated my fair share of guys in order to find a match. Many of the guys were great guys, but just not a match for me.

I think I met my match. Let’s hope so because we have plans for me to move in March 1st. Right now, I am playing the back and forth game between my condo and his house and as you know, I work from home. I am super busy now so if you wonder, “why is she so busy?” Now you know. Juggling moving an office around takes some logistical planning. Which I think we’ve solved. Has to to travel for work for three months, so we set March 1st as our date.

Now I’ll tell you about him and why he’s a match.

He is extraordinarily special. His name is August Wolf. A little about August (and all this is public information) He was an Olympic Athlete and he is graduate of Princeton University. Yes, he’s the one in Wikipedia and yes, he’s 6′6″. Truly a man to look up, literally and figuratively. He has an organization as you might know by now called Olympians Rising. He also does commercial real estate. After he and I started dating, I took on helping him as a side project. I think he’s amazing. I think he’s fabulous. I was involved heavily in Athletics in school and I’ve been an athlete my whole life. As you know, academics were important to me as I graduated 4.0 and on lots of scholarships and went on to be a computer science professor and design professor for 9 years before I went back into business.

He’s also got four, grown very successful kids who all went to great schools and are all working on their own. One is a business consultant, one is Python programmer, one is a Facebook UX designer and one is a professional basketball player. He has obviously set an example very well and done a great job – All great kids.

There’s a lot to admire about August.

I think he likes my work and admires what I’ve accomplished in my career. He’s asked me to redesign his house and provide marketing initiatives and eventually, I need to make a new web site. He has paid me for my work and bought me brand new Mac Powerbook with all the software I need. I can’t tell you how many men wanted to date me for my talent but of course, they didn’t offer to pay when they wanted something. That was always a bad sign. I love that he had no intention of trying to use me. He does have an extraordinary amount of integrity and character.

We’re looking forward to hosting dinner parties. I like to cook and I like to entertain. It’s been so long since I’ve functioned as a normal couple but this is the kind of stuff that makes me really happy.

We had fun over the weekend buying a refrigerator hat has a computer and a screen that gives me recipes based upon what’s in the fridge and cameras so if I am at the store, I can see if I need something like eggs. It also has a 12 inch LCD screen where we can put family photos and pictures of my mother’s new puppy on the fridge.  We’re doing normal things that couples do. What do you expect from a computer science & design expert? When I rework the kitchen I have to figure out where it goes.

From a design perspective, I want to make sure that I don’t take his personality out of the house. One of the neatest things about the house was all the Olympic memorabilia throughout the house. Particularly the old Olympic posters dating back to even the 20s and 40s. When I design things, you know I have to think about them for a while.

Home will be a country club (golf, fitness, tennis), pool in the back yard with hot tub. I downsized several years ago to a condo but August is used to living in much larger space than I am. The master bathroom is the size of one of my bedrooms. So my condo, although redone, would be out of the question. Hence, it’s up to me to adapt. Our biggest challenge this year will be to get through the 3 months of distance caused by the travel.

But as you can read from my post, he’s changing my life in many ways. We’re very happy and this has been a long time coming into my life. I hope you’re happy for me. And now you understand that I’m not ignoring anyone, my priorities have just shifted.

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It has been one year…

06 Nov

This weekend the Stuart Airshow will memorialize Joe Masessa, with whom you may remember was part of my personal life and I flew with him. He was a pilot and a doctor and owned an airshow company.

https://www.tcpalm.com/story/entertainment/whattodoin772/2020/09/04/stuart-air-show-honors-memory-pilot-killed-last-year/5714220002/

I don’t think it’s going to be possible to attend this weekend’s event but I certainly think about what happened a year ago often and Joe will forever hold some fond memories in my life. He was amazing. You are missed and loved by so many Joe.

I’ve always said, I will miss you forever. It’s hard to believe it’s been a year.

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Old Article That Was Published About Me, Sports and the Gifted Program

04 Nov

By now you know I am working on Olympians Rising. I am doing it in addition to “my day job.”

Someone was asking me why I can relate to the Olympians Rising cause and the bill that was just signed to reform the Olympics. I was heavily involved in athletics. I played 17 sports and many years of basketball. I turned down playing college ball in favor of academic scholarships. But no doubt, my experience with one great long-term basketball coach had a tremendous impact on my character and who I am. I would not be the person I am today without him. When I had to transfer high schools, I learned what a bad coach was and I really didn’t want to play anymore. Those two coaches were dire opposites.

That one coach affected my life so much that at one time, I was in the National Federation of High School Coaches.

This article was once written about me when I was in high school. My name became Laura Kerbyson when I got married over 25 years ago. My maiden name was Laura Fleming.  I ran the article through an OCR program so you can read the article below.

I ran it through OCR software and here’s the article

Injury Doesn’t Stop Teens Study

By SUZAN ZINK Sentinel Reporter

Laura Fleming is probably the last person you’d expect to see taking her school lessons on a sofa in her living room.

Skilled in 17 different sports, the 15-year-old blonde didn’t even know home instruction existed until a knee injury made her eligible for the program in mid-October.

Warned by her doctor to stay off her feet for four weeks, Fleming learned of the homebound option from her guitar teacher at Parkersburg South High School, where she is a sophomore.

Her mother’s call to the Wood County Schools special education office produced a home tutor for Fleming and a chance for her to keep up with her classmates. The general rule is that if a student will be out of school for three weeks due to temporary or serious health problems, his parents may request instruction, either at home or in the hospital, said Sally White, who supervises the homebound program.

The 35 to 50 students who take home instruction each month range from those with long-term debilitating illnesses to those with broken arms or legs. Some have psychological problems or severe physical handicaps: Time spent in the program. can range from a few days to an entire school career. The idea behind the program is to keep studetnts from’ falling behind in their schoolwork, White said.

Homebound junior high and high school students receive two hours of instruction per major subject area each, week.

Fleming is pleased with progress she is maklng through the special program. For example,,in one two-hour session, she was able to cover four days of advanced algebra material. “I make progress so easily. You’re only doing what’s absolutely necessary,” said Fleming, adding that her tutor thinks she’ll earn a 4.0 average this grading period.

Fleming’s tutor, Judy Auch, is one of three homebound Instructors In the school system.

Auch enjoys teaching In the home setting. “It’s like a one-room school, only the school is their home,” She also likes the one-on-one contact with her homebound students and the challenge of teaching a week’s worth of material In one sitting. “Laura is really a challenge because she’s in the gifted program,” Auch said. She appreciates the extra work Involved with Fleming’s case, I however, because the practical experience ties in her graduate. work In gifted education.

The rate of progress made by homebound students depends heavily on the cooperation of the student’s regular classroom teachers. Auch says that cooperation varies widely. “It’s frustrating when sometimes we have to go back several times to get the student’s assignments,” she said. On the other hand, some classroom teachers actually go to the student’s home to tutor them In subjects for which no homebound instructors are available. That is the case with Fleming’s Algebra II teacher David Habeb makes weekly visits to maintain her progress In the course.

Housebound for more than a month, Fleming is looking forward to returning to school on Monday and resuming her activities, which include writing for the school news-paper. She Is also eager to begin work on a new magazine which will be published by students in the gifted program.

And, eventually, she plans to return to the sports that she loves. Fleming considers her experience In the homebound program valuable and wishes more students knew about it. “It’s not in the student handbook. I never knew It existed.”

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Gummi Bears

03 Nov

I went to a dinner party at my ex-bosses house. I was telling a guest I took, “It’s kind of funny situation because I quit on her twice but we’re still friends.” We worked together for 3 years in a high stakes diamond business doing what I usually do plus everything else.

We had a great time at the dinner party. We spent so many years together they are like family. Then she sends me a little care package a few days later with chocolate and Gummi Bears.

I have not been able to put the bag of Gummi Bears down. So addictive….I definitely need another long walk tonight.

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It’s official. The President signed the bill into law.

02 Nov

The Empowering Olympic Paralympic and Amateur Athletes Act of 2020 was signed by President Trump is now a law.

This act authorizes the formation of a commission to investigate and reform the Olympics.

So proud of August Wolf for his work on this.

https://www.congress.gov/bill/116th-congress/senate-bill/2330#:~:text=The%20bill%20establishes%20(1)%20legislative,it%20to%20ensure%20that%20any

And so we move forward with everything we’ll need next.

Olympiansrising.org.

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How does the hair and the table look?

01 Nov

Someone always wants to know the answer to those 2 questions. So what do you think?

Don’t you just hate the glare off of your glasses with photographs? I should have put my contacts in first.

The big problem is that you can’t wear any kind of bra with this dress because it is backless.

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To a Lovely Dinner This Evening…

01 Nov


Ce soir, nous portons un toast et célébrons votre futur succès avec votre effort. Et à nous

Tonight’s Menu

Pinot Noir – Kenwood Vineyards Six Ridges Russian River Valley Pinot Noir 2017

Champagne – Cremant de Bourgogne Louis Bouillot Grand Reserve

Beef Bourguignon – with carrots and mushrooms, adapted from Julia Child’s

Whipped Mashed Potatoes

Crusty White Baguette with Irish Butter

Dessert

Fresh Homemade Blackberry Pie

Decaf Cappuccino

Amaretto of Toscana Liqueur

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Plans for the weekend…

30 Oct

Some of it’s the usual – putting my house right, running errands.

Then I have to finish patching the web site that was created to reform the Olympics. Today is the day that the bill should have passed into law and I’ve got to finish patching this for now.

I’ve got to put together the next round of presentation materials. I’ve always been good at knowing to say and how.

Sunday, I’m going to host a nice dinner.

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Creating distance…

29 Oct

I had a friend that I had already decided to distance myself from some bad behavior. Then I pick up a major publication that cites an anonymous source with stories and I know all those stories and it becomes evident after 2 +2 is put together that this person was involved in some seriously bad stuff and bad people. I knew all those stories and even more details than what was reported but never really put it all together until now.

Sometimes it’s best to walk away from a friend or acquaintance.

Sometimes in friendships or business the other party gets involved in something they shouldn’t be. They usually can only hide it for so long.  I don’t like it when people use me to “have the credible friend.” Sometimes it takes years to figure out who people really are.

That’s happened more than once recently.

————

No, my new “causes” have nothing to do with the above

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This has been the week for causes…Important Messages

28 Oct

There are two separate things I want to explain because they are both tremendously important.

As you know I do advertising, marketing and computer science. We were running Facebook Ads for a Medicare company with organic posts and it was generating thousands and thousands of comments and interactions. At the time when we started about a year ago, we didn’t have the staff to stay ontop of the comments.

I jumped in recently to learn more about the customers and what they say. The big surprise came in over the Medicare ads and organic posts that were directed at Diabetics. In the comments, an unfortunate theme emerged. There was story, after story, after story written by the relatives of diabetics who previously couldn’t get the help they needed through other companies or just didn’t know where to go to get help or they just got tired of fighting a disease that was out of control because of lack of medical care and they committed suicide or were writing to us because they were thinking about suicide.

I can absolutely tell you right now that Diabetics need more resources and support in the United States. These stories are so personal and painful to read and they were all written because they saw a Medicare ad. I’m going to be posting a lot more information for this audience and giving some thought into what could be done. I had no idea before I started delving into the comments online. It was an eye opening experience. One thing that I want to say to web developers and social media marketers is never underestimate the power to build community and the power to spark a conversation about important topics.

Now let me explain a second cause where I am using my abilities.

There’s a bill on the president’s desk that I hope turns into law within 10 days. The bill would give the authorization to create a congressional commission to investigate and reform the Olympics. Of the 1.6 Billion dollars that is allocated to the Olympics, less than 5% goes to the Athletes. Some of the salaries of the administrators are beyond astronomical. The criminal and moral misconduct of the Larry Nassar scandal and the girl’s who were victims is part of this effort.

Normally, I replace web sites. It’s been over 10 years since I’ve jumped into to fix an old site. But because we are potentially within 10 days of this becoming a law, I am patching an old site to make it work in the meantime because I was asked and hired to do so.

I think these videos in particular had a profound impact on why I would take on the project. I hope you watch them. The text information at the end of the videos is no longer correct. That’s something that I’ll have to edit out and we’ll get everything fixed on that old site.

https://youtu.be/p40o-OAGOKE

https://youtu.be/iCiKqyay0IE.

I was an athlete my whole life. We ask these athletes to represent our country. They deserve far better than what they’ve gotten. You will hear more from me about this cause in the future. I know that this blog is read by many people and if you are in a position to aid in these causes in a major way, please reach out to me and I can make sure you end up where you need to go.

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I changed my hair….

25 Oct

I put the gold back in it that I wore years ago. Platinum is actually closer to the color it really is.

What do you think?

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DOJ has filed the first lawsuit

20 Oct

They did file the lawsuit. They’ve been charged. It finally happened. This has been years in the making.

https://www.washingtonpost.com/technology/2020/10/20/google-antitrust-doj-lawsuit/

Now DOJ, keep going and you know who’s on the list. It’s time to start the domino effect. Don’t quit until you have them all – Apple, Amazon, and Facebook. Winner takes all.

——————-

I heard that Google will likely be charged next week in the federal antitrust suit on Tuesday.

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Massage Chair

18 Oct

Here’s how the new massage chair looks:

I also replaced the bar stools:

And it’s a beautiful evening:

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Yes! Super exciting…

15 Oct

If you read the blog you may know by now that I’ve been doing work for a company that operates in the Medicare space. I’ve been doing it for the past year.

Today was the opening day of AEP (Medicare Annual Enrollment Period). You work all year in marketing and computer science and you don’t really know the fruits of your labor until AEP begins on October 15th. I am so happy to say that we set a company record for sales and leads today. We are substantially up from this day last year (over 30%). I feel like that’s a major accomplishment for us in a pandemic. A lot of hard work has gone into this.

That means that what we are doing is working. I am so excited by that.

And now onto my evening project…. I got a white leather, very modern looking massage chair that also does heat. I’m now putting it together. They are making me wire the thing. That’s my evening project.

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Complicated Day…

13 Oct

In the bad news, my guys in Arizona like to know this stuff. I am having to defend the expense on a Godaddy dedicated server. Usually with clients or people I work with, they try to change the server after I leave and then I get the phone call about the devastation it caused when they did it and how sorry they are to me. They usually call to get my help again after it’s all gone not the way they thought it would go.

It’s a long a painful track record of people who’ve done this. They just don’t understand that a server is not just a box. What we do to the server matters, the hardware matters, the software we build matters, the bandwidth matters, my engineering team at Godaddy on the dedicated side matters and the lead developer matters. And when you pick a cheap server, you don’t get the team of experts, you lose all the settings and modifications and you’ll cause enough stress on the lead developer that they might look for a new opportunity. It’s not worth trying to save a couple of thousand dollars.

I wrote a two page case for why it shouldn’t be transferred. I will never trust Amazon servers after they lost a server and all the backups failed. We had to rebuild it. Amazon is cheap, no frills. You have to pay a server admin for those servers. And I hate working with one server guy who doesn’t realize the knowledge he doesn’t have that an entire team has. Many heads are better than one when it comes to this stuff. And we run our backend off the cheap stuff. But for the front facing server, it needs to be a Godaddy server. We definitely get what we pay for and I’ve worked a lot of years in this business.

I hope they listen but it’s very unfortunate to hear this happening. This has never happened until I move on to the next project. I had no stress until I heard this.

—————-

And now for personal news of the day. I am going to start looking for someone new to date. I do have some dates lined up. I try to think with my head and not just my heart when I meet people. I dated a few over the summer and fall who I thought were just not right for me. I’m sorry to say that at least one reacted very badly to my saying I didn’t think I was the right girl for him. That was one that my heart really like but my head said, “This is probably not a good idea.” I think his heart was in it as well unfortunately. But the only way to find out is to date and spend some time with someone. I need for someone to respect my schedule and I want to make sure that someone’s heart is really in it and not for other reasons. It’s complicated.

I am looking for the right person. That’s the only way I can describe it right now. But it would be nice if the people I think I’m not right for could still be friends.

—————-

I am excited by a dinner invitation with people that I was friends with and did business with years ago. A lot of people are touching base with me again and I like that.

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It’s good to be home…

10 Oct

It’s good to be home in Palm Beach county. I always feel like I should have a pair of ruby slippers.

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Going home to Florida tomorrow…

09 Oct

It was fun today. We golfed. It was an ok day for me. I shot a 43. But it was fun.

I am looking forward to being home for a weekend to relax. I need a weekend.

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From “Done Up” to “Undone” – Greetings from Hilton Head

07 Oct

I’m sure you can guess who this is with me at the Westin Resort on Hilton Head, SC. I went to the spa and we had a day at the beach. This is my completely undone look. Yes, that’s my Mom. I had one question for her – “Are those glasses magnifiers?” LOL

I loved this plant wall inside the resort.

The Heavenly Spa at the Westin on Hilton Head is my very favorite spa. I’ve been coming here for years. One time I left that spa and I bought that Porsche on the way home. True story. It’s that good. The Westin is in Port Royal on Hilton Head.

I finally got to me Sandro and Armando, my Mother’s dance instructors. That Sandro is pure sugar. He’s a five time Hungarian national champion dancer. I’m special because he shook his ass for me. It’s something to see. It really is. They are both fun. I thank them for letting me watch the dance lesson.

Yes, Mom liked my new Pearl White Lexus sports car. I still laughed when she tried to get out of it. She said, “You know, someday you’ll be this old too.”

It’s good for you mother. And why do you think I’m driving it now? There will be time for sedans later. She drove a Mazda Miata for over 20 years. She knows.

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Party Recap Photos

06 Oct

Not everyone is in the photos because I don’t some people well and they might object to the photos.

As you may or may not have realized, I’m the photographer who’s shot a lot of Julie’s recently modeling pictures that you see on the internet. We’ve also been friends for years.

We got together the other night to celebrate her 60th birthday. She was Miss California, Miss USA and first runner up for Miss Universe. Let me see if I can tell a funny picture story here.

Wow, those five dozen roses were goregeous!

The shoes she got as a present were killer.

Someone at the party gave her a replica crown of what Miss USA wears now. Here’s the shot with that crown. We made her haul it out and put it on. This is the real crown.

Of course we said, “Miss USA is turning 60. We want to see the real crown. I need a crown shot.”

And here’s Susie,

Ok, now let’s have some fun.

Now let’s see the shoes in front of the roses…

Can you tell we were fascinated with the shoes?

“Laura, how’s that Martini?”

“Why Jules, it’s a magical martini. Just magical.” It got even more magical after the third one…Needless to say I didn’t drive. I stayed in Palm Beach.

Let’s see the shoes again…

LOL. Fun birthday, girl.

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The party was good…

06 Oct

The party was good but it’s going to be a few days before I have a chance to select a photo for you.

I just got to South Carolina last night and have lots to do. So just hold that thought…

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Breakfast at Tiffany’s – Happy Birthday Beautiful

04 Oct

In honor of Julie Hayek’s 60th Birthday (Miss USA, Miss California, First Runner Up for Miss Universe), I am attending our dinner tonight dressed as Audrey Hepburn from Breakfast at Tiffany’s – For You My Dear Julie! I hope you like it. Happy Birthday Beautiful with much love – Laura. #laurakerbyson #breakfastatTiffanys #tiffanys #audreyhepburn #juliehayek #worldpeace

Sorry for the bad selfies! Maybe Susie can take a better photo.

You can note that the above photos of me are Laura Kerbyson at age 51 for Julie’s 60th.

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You are not going to want to miss this…

03 Oct

I just did a quick dry run on the dress, hair and jewelry. This is fabulous – so much fun! For Jules B-day dinner tomorrow night, I am going as a platinum blonde version of Audrey Hepburn from Breakfast at Tiffany’s. I can get my hair up into a really fancy do….The outfit has a little Laura Kerbyson spin to it. I modernizing it just slightly as well. Oh, this look is fun! I will try to get some snaps shots before I leave for dinner in my dining room mirror and post them.

It’s very a very fun and classy, elegant, french look.

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I am seriously contemplating a nod to “Breakfast at Tiffany’s”

03 Oct

I have a private birthday party to attend tomorrow. When I mean party, I mean part of 4.

There’s a pre-party, high end dinner and after party at The Breakers.

I am seriously contemplating doing a nod to Audrey Hepburn in Breakfast at Tiffany’s.

I wondering if I can fit in the very small black gown that I have. I have the long black gloves. Going to put my hair up fancy. Add some stunning jewelry with the ring on top of the gloves.

It should be a rather elegant, yet fun look. There may be pics to post tomorrow.

I am packing today because I am taking an impromptu vacation home to South Carolina. I am thinking I am going to leave Monday. I’m going golfing, to the spa, my favorite restaurant in Savannah, to the beach to relax, the pool, to see some people I haven’t seen in a long time and of course my mother. I can’t wait to get out of town.

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Marketing & Selling Luxury Items…

01 Oct

I’ve had that come up in a couple of conversations this week. I’ve spent a lot of time marketing luxury items.

Right now because of what’s going on in this country, it isn’t the time for me to be marketing luxury items.

I was discussing the jewelry business with a friend the other evening at dinner. They could tell I love marketing stuff like that.

And so they asked, “What exactly does a 17 CTS D Flawless Diamond look like? Is it heavy?”

Here’s a video of it on my hand. I’m turning my hand so you can see the sparkle and the stone. It is heavy. CTS does equal weight.

The ring was shot on my hand for print and then I Photoshopped it onto the model for the two-page spread in Rolls Royce. I did the layout and design and placement in the magazine. My work was in all kinds of magazines in Palm Beach. Everything from The Breakers to Rolls Royce to Architectural magazines. Lots of back covers. The hardest thing you will ever photograph in your life will be diamonds. I’ve done everything from high end real estate, to developments, to cosmetic dentistry, to affluent lawyers, to music, entertainment, fashion, medical, sports cars. A long list….

I used to show and model the ring for people when they expressed interest. I would lock the front doors to the store and close the store.

I would do private marketing packets on rare jewels and market them. I did the web site and created the kiosks as well, print advertisements, CRM Inventory System on the jewelry for the stores, SMS with clients, social media, identifying leads, negotiating certain items, photography of course and many more functions. I would take the jewels out of the safe and put them in the windows and cases, lock and unlock the store and set the security. I loved the high end jewelry business and the interesting people. In a lot of cases I did phone conversations, text conversations and letters as the owner because it was just easier and we needed to clone her. So we did in a way. Not always but sometimes. She and I are still friends.

We even shot the Paraiba (it’s the World’s Largest Paraiba Tourlamine – Guinness Book of Records) on me but I ended up telling her we couldn’t use them. She used to tease me – “It’s your favorite color…” And it is. I’m known for that color.

I have more the right look now then I did back then. You look is an evolution. I was also worried about dealing with overseas contacts on the necklace and they shouldn’t see the woman in the photo and then be negotiating with her. But it is my super white skin that sets that color off in the stone. I am slightly albino and people always comment on the unusual skin. I was born with purple eyes. When I was going out with the Rock Star this summer, I think the nicest thing he ever said to me was, “You are prettier in person than your photographs.” I’ve always thought so. I think I am difficult to photograph.

Click on the photo to see the video of the ring.

It’s one of the few things in life that when you market it, you serve champagne to the clients. It’s why I wore a great outfit every day. I have a whole closet full of gowns from work and my current social life in Palm Beach. But I’ve always been in the business of style. Right now is the exception because of what’s going on with the economy. I’m marketing something that’s not a luxury good.

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Picking out a gown…

29 Sep

Well, Jules is turning the big 60 and we are all going to dinner on Sunday to celebrate. I’ve got to pick a gown out of my closet. I always dress up when we go out. We like to rock it.

Let’s take a moment to celebrate Miss California, Miss USA and first runner-up for Miss Universe. You can see some of my work tagged of her on a fan page https://gramho.com/explore-hashtag/juliehayek. There’s even a few shots of us on that page.

Personally, I like the shots I took of her when I was working on Worth Avenue. The Internet Fan Boys liked them too. Happy Birthday Beautiful. We’ll make it a fun one.

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In a time of disaster, we’re making money…

28 Sep

Everyone keeps asking me how it’s going.

I think we can all be proud of how we’ve moved this company forward during one of the toughest periods in business. I once read that the Fortune 500 was derived out of the Great Depression.

But to give you a small idea, when I started working with them a year ago, the budget for one of our channels was a quarter of a million a year. In the last 90 days, for that channel, we spent almost $500,000. We’re spending a lot more because we’re successful at what we are doing. The size of the company from a man power perspective increased 1/3 this summer when we added Charlotte to the list.

We’re growing. We’re moving into new offices and we’re putting gasoline on our advertising. You only do that when it’s working really well for you. I went through today and looked at campaigns I had created and the numbers they had generated and I felt good about what I had achieved. There are places where I can make comparisons because we’ve had some high priced consultants but I was eventually able to outperform their models.

We brought a new team member in a couple of months ago who is also very sharp and overall we have a nice team on which to build. We’re moving in a positive direction. It’s exciting to be doing well in a period like this.

We’re heading into a very exciting period of the fall – traditionally the biggest selling season of the month. I feel like I am going to the races!

And now for the question, “How was the meatloaf?” Ridiculously good. So good I have to get a good workout tonight. I have tweaked this recipie over time and it’s delicious. What’s in it?

1 lb ground Turkey

1 cup breadcrumbs

1 beaten egg

1/4 milk

3/4 to 1 cup Ketchup

1/4 cup A1 Sauce

1 packet of Lipton Onion Soup

1 tsp Parsley

1 chopped onion

1/2 tsp Salt

1/2 tsp Pepper

1 tsp fresh garlic

Mix your liquids together. Mix in the rest. Knead well. Put in a loaf pan and bake at 350 degrees for an hour. Slice a loaf of french bread. Serve the meatloaf as meatloaf sandwiches on french bread. Delicious and low fat.

Beverage?

I recommend my homemade green tea with lots of fresh sliced lemon a little Stevia and Agave. It’s basically half green tea and half lemonade.

I also do a version of green tea with fresh oranges.

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What a great Sunday…

27 Sep

I spent the day at the pool – swimming, reading a new novel, having lunch, sipping Raspberry Pellegrino with fresh lemon.

The air was perfect. The temperature was perfect. It was such a great day. I need to do this more often. I love it so much.

I came back and took a long bath and did a pedicure.

Then I decided to mix up a Turkey meatloaf for my lunches this week. It makes great sandwiches.

It was a nice, laid back Sunday. Loved it.

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Links to Work This Week

25 Sep

I promised you some links to recent work I created. These are from this week.

This is the newsletter we are mailing out now:

http://laurakerbyson.com/about/wp-content/uploads/2020/09/AEPNewsletter.pdf

All the Facebook Marketing Ads I created this week seem to be doing really well. The volume of leads is good.

Below are links to the videos I created this week. They go from serious to creative to funny. We’ll be testing some of these.

Five Things to Know About AEP

https://youtu.be/hfCVuyvc_p4

Looking for Answers About Medicare

https://youtu.be/z506S_C3ZD0

Creative General Positioning

https://youtu.be/XZSt1DRPjgE

Stick to what you do best and leave your Medicare to us

https://youtu.be/DJsgwaQt59E

Life is About More Than Medicare

https://youtu.be/qbhGwXe8AOQ

We’re Ready for AEP

https://youtu.be/opXlf9MISt8

Tired of Researching Medicare

https://youtu.be/wR1fSwy3-k4

Horizontal Dental 1

https://youtu.be/yYYfstlqD8U

Horizontal Dental 2

https://youtu.be/hDVALxP5OZA

Dental Vertical 1

https://youtu.be/bat7gra13pA

Dental Vertical 2

https://youtu.be/HkDRncCnf2k

Vision

https://youtu.be/3luS3FdLNxE

Vision – Disability Younger Models

https://youtu.be/5yiVrnk7EQc

Dental Short

https://youtu.be/Z_pEtOV-xO0

Hearing Benefits

https://youtu.be/9-9K3lPvhnk

There’s more but that’s enough for you to get a look.

Some of my friends wonder what I do all day. Now you know…

Of course I still churn out tons of web sites.

Like this https://www.diabeticassistance.health/. We haven’t used this one yet but we will.

as well as the regular corporate stuff too https://medigaplife.com

http://medicarereferralnetwork.com/

There’s also presale, post sale email drip campaigns that run through the CRM as well as the social channels for Facebook, Instagram, Pinterest, etc. and the Corporate Blog.

What’s a presale email look like? I’ll show you one so understand. https://medigaplife.com/emails/presalesnew/presales1.html You’ll see variable names because this is outside of the CRM. There might be 5-10 different versions of a drip.

Of course my favorite part is to make the header graphics all different as well as the pitch. I have an eye for beautiful things and always looking for a place to use that. For Example:

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What can I tell you…

24 Sep

They want to know what I can tell you about my new friend.

Of course I never say the real names. He’s from Greece. A Sagittarius who’s fun. He owned a successful company. He happens to have the same initials that I do – L.K. He tells me he’s intimidated by me when he meets me in person.

I told him, “Don’t be. In my heart, I’m still just a girl from Ohio. Midwestern values you know? I just have more fun now. There’s not a lot of people like me running around Palm Beach. Now let’s go joy ride your golf cart at night on the course.”

He wanted to know if I wanted to play golf in the dark. I said, “Are you crazy? My game is bad enough in the daylight.” Although why do I have the feeling, we’re going to play golf in the pitch black night some night?

It’s like, “What’s you budget? How many windows are you willing to pay to replace? LOL.”

I think we’ll have some fun. For sure.

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It was a fun date…

23 Sep

I went on a fun dinner date last night. It was really nice to go to an easy, breezy place and sit out on the water. The weather was perfect.

We had a great time.

It’s nice to break up the work week like that.

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How it go?

21 Sep

There’s a lot of swelling back there.

Either this is getting harder or I’m getting older.

These were the two vertebra that are less injured. We did the other two (the bigger problems) last time. But for some reason there’s a lot of swelling.

I found out my insurance company is finally going to be realistic. In the past, they would only allow me to do 2 at time. I have four that have a problem. I heard today that next year, we might not have to choose levels.

That would be great because I pay a lot of money for this insurance, it goes seem crazy that you can’t treat the whole thing at once. And that was because of money I’m sure.

I’m by myself tonight. This is par for the course for me. My friends are smucks, they are never around when I need an icepack and a nurse. LOL. I should fire you all. Next time, I might hire myself some cute young thing to wait on me.

Don’t worry. I am hitting my favorite pain killers tonight – Wine and Jewelry. Sometimes you just have to say, “Uncle.” Those earrings are going to make me feel better! LOL

———–

Yes, I worked a long, full day. I am a very sweet person but I am tough as nails.

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Same deal six months later…

20 Sep

I am having my usual six months neck procedure first thing in the morning. It’s the same thing we always do.

I am having someone over for dinner tonight. I am cooking one of my favorite french recipes.

Will I be working tomorrow? Absolutely. I do plan on working a full day tomorrow. I know he tells me not to but I always do. It’s better to have my mind busy.

I miserably failed at relaxing this weekend. Try, try again. Eventually, I’ll get it right.

I did get a chance to shop for one of my bestie’s birthdays that is coming up.

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We’re reopening…

19 Sep

As you may know we are reopening in South Florida.

And that means that I will be going back to a brand new office in Boca after October 1st. This company that I have been working with wants me in the office.

I saw a pic of the gutted rebuild going on at the moment. I am told my office will be a big one with a window.

I am looking forward to seeing everyone again as we have not had face time since February.

What I am not looking forward to is the couple of  hours this will add to my day. Commute time before going and back was like 2 hours. I am hoping with a sports car and fewer people on the road, I can shorten that commute.

I think it will take a while to build my stamina back up to those long kinds of days. As you know, it got dinged in April. But it was exhausting even before April. I still manage to churn out way more volumes of work that other people that do what I do, but that couple of hours is now time I take to cook decent meals, exercise, sleep and take care of myself. It also means that my productivity will likely go down. I am far more productive at home but people are social by nature and so are most businesses.

But on the other hand, I am looking forward to leaving my home and wearing the cute outfits, shoes and jewelry that just put me in a good mood. I love style. I always have. I could never work in Silicon Valley because of their wardrobes. Sorry guys…

I know have some people in my life that are going to freak out over the fact that I am going back into an office environment. Of course, I will take every precaution.

I am looking forward to seeing the new office. I just hope they don’t paint it dark colors. Light and bright is important to me. I offered free design consultation if they needed it but no took up the offer for a free but normally very expensive designer.

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