Change in Status
There was something in the mix of accepting the recent position that was not a fit. I am looking for new opportunities with groups that are a better fit. My status is switching to available and interested in discussions.
The Print Gallery & Online Store is now open at http://laurakerbyson.com/Prints/album/.
It can also be accessed from the main page at http://laurakerbyson.com.
Among the free features of the gallery, users can send eCards, sign the guestbook and leave messages, rate the artwork, share the prints via social media, and make and email favorite lists to friends.
The store gives laurakerbyson.com an ecommerce component to showcase through the web site. This kind of store can be setup for other vendors. The store is fully functional. The initial gallery contains limited samples of previous work. Additional work may be added in the future. All prints are imaged onto metallic film containing real silver and most orders ship within 36 hours.
All major credit and debit cards are accepted through the store in a secured server environment.
Please feel free to browse and enjoy and take advantage of the free features.
As many of my visitors have commented, the new site at http://laurakerbyson.com has been successful.
It’s expensive to make yourself a client but sometimes it is necessary. What I did was to first analyze the data, then use the same content but repackage, reposition the site, update the design, improve the tablet display, add some new features, and delete some of the old. Here’s the dramatic difference in numbers looking at a month’s snapshot. The new strategy is proving very effective.
164% increase in visits
140% increase in unique visitors
424% increase in page views
97% increase in pages per visit
296% increase in average time spent on the site.
Average time spent on the site per visit – 7 minutes and eleven seconds. (The average user on a company’s web site spends 5.23 minutes. http://www.frogloop.com/care2blog/2011/7/2/google-analytics-report-shows-people-are-spending-less-time.html)
A decrease in bounce rate by 54%
Overall increase in site traffic – 3653%. Yes, that’s three thousand. I collect analytic data from more than one source and that’s the aggregate amount. There are times when the traffic is knocking the server offline. Thank you for your patience.
There are people who are looking at the site to “copy it.” It won’t work the strategy is far more than just looks.
I have retooled internet properties in the past and I always see gains in performance.
I have complete faith in my ability to be an analyst and retool a property for maximum performance. First you make it tight, and then you continue to make it tighter. There are still features coming in down the road.
Look at the numbers again and imagine if they were your numbers. What kind of dollars would those figures translate into? Nice ROI. Mmm…
Just a little proof my methods work…
Click the title above to download the new corporate magazine – defining Identity. The eight page publication contains my graphic illustration, photography, advertising, magazine layout & design, code, writing and must have links.
The magazine is an interactive PDF on marketing, technology & style.
More Comphrehensive Page for My Former Students’ Work
Please note there is an updated page of my former Students’ Work at http://laurakerbyson.com/students/ with material that has never been posted before.
Laura has over 20 years of experience in marketing, communications, web development, computer science, graphics, animation and publishing. She has many years of experience in higher education as a professor, designer and developer.
laurakerbyson.com services a wide variety of industries for digital marketing, web development, technology consulting, advertising, and communications.
From 2008-2011 she was an Assistant Professor of Telecommunications and Computer Science and was named Interim Department Head in 2009 and promoted to Department Head in 2010. She was responsible for Animation, Game, Web Design and Software Engineering programs.
Her experience and clients include work for companies such as Executive Suites, GE subsidiaries, Hard Rock, Northeastern University, Florida International University, Knight-Ridder, The Miami Herald, The Columbus Dispatch, UPI, magazines, hospitals and manufacturing firms.
Her leadership also includes managing and teaching a team of students that redesigned a site for M.I.T. and serving in a management and creative capacity for Hard Rock Park.
She was part of the founding team that built the $600 million dollar project in Myrtle Beach, SC. Many people knew her work best through the Hard Rock Park web site, newsletters and through the animations on the highway 501 video billboard.
She served as web manager, animator and artist at the park.
In her work at the park, she worked with and managed external creative, technology and media companies. laurakerbyson.com specializes in branding, positioning, communications, web development, graphic design, SEO optimization and creative online and print collateral.
Laura has an M.S. from Ohio University where she graduated with a 4.0 GPA and attended graduate school on a full scholarship.
Clarification – Her web background is as a developer not just in using CMS systems but also coding (programming and languages). What separates her from traditional marketing people is that she has many years in computer science as a practitioner and as a full-time professor. She has root level access to the servers for all her clients. Although her work is a hybrid of techniques, many pieces were created (programmed) by Laura.
Her regular blog on technology, marketing and art is on hiatus for a while.
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