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Tomorrow is the day…

05 Apr

Tomorrow is the day that the national television campaign launches in 73 markets on one of the news stations for the company that I have been working with recently.

This has got to be the biggest advertising risk I’ve ever recommended. I don’t think there’s any data about launching a national television commercial during a pandemic.

We’re just going to have to wait and see if it converts and if it’s successful. We are at a critical time when we could help people so I feel like now is the time to reach out. I wish that we would of had more time to rework the commercial to fit the current situation, but that wasn’t possible.

So we’re hitting the Go button and we’re going to find out.

Wish us luck.

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A little Palm Beach color…

04 Apr

Let’s brighten up the blog this Saturday with a little Palm Beach color. This is my favorite Saturday dress. I decided to wear this today.

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It was a good question…

04 Apr

And one that I’m not really sure they know the answer to. Here’s how I understand it (which may not be entirely correct).

The question was with RA, what’s the risk level for Coronavirus.

If people are taking medications for RA, it can put them at greater risk because those medications lower the immune system. People with RA have over active immune systems.

If you’re not treating the RA, I would think it would be better because you’re not lowering the immunity. On the downside, not treating RA can damage your body. I have also known people that have died from taking RA medications because it lowers the immunity and something ordinary that is going around can kill them.

I suppose I am my own test case. I have had RA for years and I don’t treat it. I can not remember the last time I was ever sick. In the 9 years I was a college professor, I took not one sick day even when then the flu went around my classrooms. I’ve been like this my whole adult life. However, people with untreated RA often have to put up with far more sinus and fluid problems because RA creates inflammation. It’s not contagious but it’s just something you know if you aren’t treating RA. I never had allergies until RA.

I treated it five years ago for 3 months, and the treatment did work. It fixed a problem in my left elbow. I am atypical with where it shows up and how it acts.

It’s interesting but the drug that may work best for treating Coronavirus is an RA medication – hydroxychloroquine.

It’s absolutely critical to someone with RA that they get exercise. I am vigilante about that.

But honestly, I have never seen a disease so misnamed as RA (Rheumatoid Arthritis). People think that it’s just arthritis but it’s far more complicated than that.

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Totally fed up with Palm Beach County Government

02 Apr

I would read the full post before reserving judgment.

I am really tired of stupid people. Right now I am referring to those in Palm Beach County Government who have made decisions that are not based in science and they think they know more than the CDC, which they don’t.

I know more about infectious disease than I care to know about. When I was 26, I was running a small hospital in Ohio. I reported directly to the CEO and was in the top five of management. All of my degrees are based in the sciences. 25 years ago, I was married to a doctor and we owned Urgent Care facilities. That requires that you have infectious disease training in order to be a hospital administrator.  And remember I have a high IQ, I should be thinking for myself and not someone else. That should always be rule number one. The stupid people cause problems.

Today, in the middle of COVID-19, I work from home. Florida is under a Stay in Place order. That order allows for outdoor exercise. Exercise is important not just for your physical health but for your mental health as well. And, exercise can be done by yourself.

But the Palm Beach County Government thinks they know more than the CDC. The CDC has a web page and correctly maintains that coronavirus cannot live in pool water. Chlorine is essentially bleach. The Coronavirus does not like heat. This is Florida and we have hot concrete. I live in a condo building that has 16 units. We own the pool. I was informed that the Sheriff’s office put the lock on our pool. Right now, at least half of this building is empty. Very rarely when COVID-19 was not going on was anyone ever at the pool when I go. You’ve seen photos.

I suggested, that new rules be made because the Coronavirus will be in our society for a while. I suggested the pool could be used but not the lawn furniture. No congregating. No socializing. Don’t touch the surfaces outside the pool. One person at time could use the pool. Get in to swim and get out. Swim at your own risk. And these Morons in their infinite wisdom don’t think that bleach water is safe. News flash – what do you think you’ve been disinfecting your house with? We should all be made to take a bath in bleach water. I suggested that those that violate the rules could be fined. Right now, our fine police force in Atlantis, doesn’t seem to be that busy. No one is allowed to leave their house. How busy could they be?

Atlantis is it’s own city and we are residents of Palm Beach county as well.  But Palm Beach County government is telling Atlantis what to do. I can see where these rules would pose a problem at the huge condo buildings in Palm Beach. We are not them and as such we don’t need the same rules we are the property owners of the pool.  I don’t think the county should be making our rules because they are making decisions that are not based on science and they are demonstrating to me that they don’t seem to get how this virus is really transmitted. I could have told you all along that there’s an airborne component and it’s transmitted from us breathing. This is not news to those of us who worked in hospitals. But if you are one person swimming in bleach water, I find it really difficult to envision that we would be spreading anything or contracting it.

I have atypical RA (Rheumatoid Arthritis) and right now that pool is the only access to therapy that I have. Big the big issue I have is who does Palm Beach think they are to go against what the CDC says? It’s a very bad idea to give county governments that kind of power. And in case you don’t understand the downfall of RA, it’s that our immune systems are too strong.

Some of the other things they have locked up have issues as well.

For example – they closed the golf courses. The golf courses could of had the same rules. Book online through a web site. Use your own cart or pull cart. One person at a time. No touching the pin. With the amount of chemical that are sprayed on a golf course and the hot Florida sun, I’m not worried about getting Cornavirus or spreading it from grass. Meanwhile, golf courses were struggling to begin with. And meanwhile, everyone thinks it’s perfectly ok for the lawn maintenance people to be out there 2-3 times a week and some of them have bare hands. I’ve been watching.

By keeping people in their homes 24 hours a day, the home will have more germs. It is a good idea to exercise and to get some sunlight. Vitamin D is good for the immune system.

They’ve also locked up the asphalt basketball court. If the rules are one person per half court at a time. How does someone get a virus from black asphalt in the hot Florida sun? I can see the concern over teenagers who lie to their parents and then tell a friend meet me there. Then give the key to the adult property owners and make them responsible. For adult use only. They pay for the court. Violators will be fined. Punish the stupid people, not the smart ones.

I like decisions that are based in science not fear. I like having the ability to take care of myself. Palm Beach County government is putting me in a position where the only thing I can do is walk, which does nothing for my elbows. I even have a friend who lives on the Island and they’ve limited when they can walk on the path. All of this is going too far. They should have been limiting what states people can come into Florida from. They should be limiting, what states you can be from in order to rent a vacation house. They should be making the pharmacies adopt delivery models. They should have made the non-essential businesses close sooner. I’ve known all this was coming since the second week of February. They had adequate time to respond.

But now, they are making a difficult situation worse on a lot of people.

Going to Publix is a far bigger health hazard than any of the above mentioned items.

I can tell you that I fully intend to vote some people out of office. And if the situation goes on long enough then Palm Beach County should pay for the quarterly dues that we pay for these facilities every month. Why should we pay for something we cannot use? Particularly when it’s against what the CDC says. Private property should be private in America because public officials have no idea what’s going on in private property.

I do not believe and science does not support that the above mentioned activities with those rules would either spread the Coronavirus or put me at risk. The way to contain it is through social distancing and staying out of groups. People are what spreads this thing. All of the above rules are by yourself. One size does not fit all for Palm Beach County. I work from home and live by myself.

It’s so infuriating to see photos of people in New York who went down to greet the hospital ship and they are standing in crowds and law enforcement fined no one. That’s how this stuff spreads. Not by me, swimming by myself.

Intelligent decisions are not being made.

If you want to read what the CDC says, and it’s accurate:

https://www.cdc.gov/coronavirus/2019-ncov/php/water.html

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I am sitting on the edge of my seat…

01 Apr

I’ll tell you why.

It’s not that what’s going on with COVID-19 isn’t bad enough but you know my focus is on the work I am doing for a marketing and advertising a Medicare company.

I am anxiously waiting to see if the government will open up a Special Enrollment Period for Medicare so that people can pick up Medicare plans or drop plans that would leave them vulnerable to owing too much, God forbid if they were hospitalized for COVID-19 or thought they had COVID-19.

I am sure there are many people on Medicare who would not pick the plans they are on if they only knew what this might cost them. And that is why people should not pick their Medicare plans on their own. They really do need to talk to an expert who lives, breathes and sleeps this stuff like the agents do. I’m not kidding about that. I’ve learned volumes about this after taking on this challenge.

My function is to market and communicate to end clients through web sites, tv commercials, social media, email marketing etc. It doesn’t do me any good if they aren’t eligible for an SEP. If they can’t change plans right now or add additional coverage, this will bankrupt some people on Medicare. There’s no other way to say it. We just should not let that happen. Right now some people are eligible for an SEP but we need a special one for COVID-19 for the people who aren’t eligible for the current SEP.

I am on the edge of my seat waiting for a decision on this one.

We desperately want to help those people but someone has to put us in a position where we can.

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The CDC says swimming pools are safe…

30 Mar

Because of the chorine, swimming pools kills the Coronavirus.

I wanted to start swimming again since we are in a Shelter in Place order in Palm Beach County. You are allowed to exercise outside.

So my thought was, walk out the door with just the bathing suit and flip flops and avoid touching any surfaces. Then immediately shower (at home of course) and turn the heat lamps on in the bathroom. Create as much steam as possible.

The pool and cabana house is just at the end of the building. Basically, each building has their own pool. We have 16 units in a building. Much of the building is vacant since we have so many people from Canada that own them as vacation properties.

So I went and swam it was terrific. The one upside of this whole deal is that friends in other places are getting to see how I actually live :) .

I snapped a few photos for you tonight. Here’s the Cabana house and grills and below is the pool. It has a golf course and lake view as well. It was a fantastic swim. I plan to do much more of that now that I am working from home. I like to swim at night since I am a fair skinned blonde.

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Trees in Atlantis and My Favorite Course

29 Mar

Since we have a Shelter in Place order, there isn’t much we can do outside except for walk or swim. So today I will take you on a walking tour of some of the more interesting trees along the way and a few shots of my favorite golf course.

Atlantis is it’s own city with 2000 people in Palm Beach County, FL and home to four golf courses and the PGA. Which by the way, are all closed right now.

This is my very favorite course. I live on a private course (in my backyard) and a lake, but this course is the course if you walk out my front door and right across the street.

And I thought as I do my walk, I would snap some shots of some of our really interesting trees.

I bought into this neighborhood because it reminded me of a neighborhood up North where I bought the third house I owned. The neighborhood was called North Hills. There was something about Atlantis that just reminded me of it but it many ways was better. I owned a huge house up North but I said “Never again” after I sold it. I swore that I would stick to condos so I could have more free time.

Atlantis is home to every thing from condos to multi million dollar homes.

You’ve seen the pictures of the inside of my condo from where I gutted it and redesigned it. I have a 2/2. This is what the building looks like on the outside if I stand across the lake and shoot a photo. There are only 16 units in a building. My building is the grey one. Each building is it’s own HOA. If you look all the way to the right on the grey buildings and first floor corner unit, that’s me. The unit next to me (on the inside) has been vacant for years and our ceilings are firewall concrete so I never hear anyone. The story with the unit next door is that it was redone, but not by a designer and people don’t want it at that price. They made very bad decisions in that unit. It was purchased by a little old lady and she died. It’s been for sale ever since. It needs to be redone properly. But I am happy it is vacant. It looks nothing like what I did, that’s for sure.

I’ve never felt like I live in a condo. I have windows in every room and I never hear anyone. The building is only 3 stories. I have covered parking, 20 feet from my front door. Half of the building is owned by people who live outside of the country and just visit for a few months. So it’s nice a quiet. Our pool and cabana house, is on the lake and golf course and is only for use by the building. I love it here.

We also have tennis, basketball and recreation buildings for parties and a Country Club. JFK Hospital sits on our property. In the event of a hurricane, my home is on the hospital’s electrical grid. That means that I would get powered restored first. Hospitals are always given priority.

I feel like I get to live in a little piece of Paradise. If you’re going to be stuck somewhere, this is a great place to be stuck.

No two houses are alike in Atlantis, just like North Hills. There is one that really intrigues me. It’s a modern house (perhaps mid-century modern) and it’s tucked away. But every time I look at a house like that I think, “Just remember how much work that is – let it be someone else’s work. A house like that is too much for one person.” The house I had in North Hills sat on a 1/2 acre of land.

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Super funny…

28 Mar

A girl friend sent this Facebook post of two cats and said, “Oh look, it’s you and I at bar at The Breakers getting drinks.”

https://www.facebook.com/1230773288/posts/10220547157568849/

LOL!

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Today’s news and an old remedy…

28 Mar

Palm Beach just issued a Shelter in Place order. I live in Atlantis, so we have our own government. However, when county wide orders are issued, we are Palm Beach County. There are 4 golf courses in Atlantis. When the county of Palm Beach ordered the golf courses to close, they did close the Atlantis courses.

So I am now free to walk around my home in my underwear or nightgown. No one ever hits a ball near my home. They always go the other way into the water.

Even with a Shelter in Place order, we are still free to exercise outside (meaning walk). They closed all the courts (tennis and basketball). I have been contemplating about whether I should get into the pool for a swim. But tonight I am walking. Today is Saturday, so I cleaned of course.

Atlantis has some extraordinary trees. I was thinking about snapping photos of some of my favorite trees. I mean these are really interesting.

In all this craziness, I thought of an old remedy that someone once taught me. I didn’t think it would work but it did. Here’s the story. I used to have a client in the jewelry business. That business was originally started by Pius Kaufmann from Switzerland and this remedy is actually his advice.

I was starting to get a sore throat. It’s a rare, rare day when I get sick because I have an overly strong immune system, that is also to my detriment at times. But I was actually getting a sore throat. He said I should take a shot of Gin and put as much into my mouth as I could and tilt my head back for a full minute. I did. The next day all the skin in my mouth started blistering and peeling off. It was painful. Gin kills everything and I mean everything. Aside from my mouth being painful for four days, I did not get sick.

I wouldn’t have believed this remedy unless I tried it. I love Gin and tonic, but you can’t dilute the gin when you sanitize your mouth. And you have to hold it. And just know that the skin will peel off and blister but I bet it killed every bit of bacteria. Gin is 80 proof alcohol.

It’s an old remedy. Pius is in his 90s and has sworn by this his whole life.

I’m going to do some reading tonight and I might have dinner and cocktails on the patio when the sun starts to go down. That was really nice the other evening.

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Work is hopping…

27 Mar

If you’ve been reading the blog, then you know I traded my primary luxury goods client for a Medicare business right about October 1. It was a strategic move. What I do for a living is to make web sites, animation, e-commerce, social media, social media advertising, PPC, email  marketing, videos, servers, push traffic etc. etc. And as you might know, this has been my profession for years, and years and years.

And now is the time to push this company forward because no one is being booted from Medicare. We were originally booted from a local television commercial scheduled to run on Fox News in Phoenix when the Coronavirus broke. So now rather than testing two commercials, we’re going with my gut instinct and small Internet test and in April, one of the commercials is going to run in 73 markets in the United States on Fox News. That test will run for 10 days. I am still wondering if you can get conversion on this kind of product through television. But I also recognize that right now, people are glued to the TV and the computer. I specifically held out for Fox News because of their aging demographic. Medicare however, is not just for people over the age of 65.

I pitched a story to the New York Times a few weeks ago, they took the idea and readapted the content to be bigger companies. However, they screwed up and labeled the article under “retirement.” People forget that Medicare encompasses anyone under the age of 65 who is on disability. I sent them a note. Medicare covers a huge range of ages.

Next week I will power up the email marketing. I have been on the disbursement list for Centers for Medicare and Medicaid, Centers for Disease Control and the EPA. We are like one of their news outlets. They push releases, then I push content as a service. I make sure it ends up in places where people can see it. I am finding that the content we are pushing is useful to people right now. For every item that gets pushed to social, there are also web pages to make. There are ad campaigns to make and presentations to make. Work is hoping right now.
My job in a crisis has been to find and disseminate crucial information. It is keeping me very busy. I am working completely from home and have been for at least a week. My social life has become text and phone conversations. We trade a lot of funnies back and forth.

If you need to get recent updates on COVID-19 you can find some of the stuff I’m pushing under https://www.instagram.com/medigaplife/

https://www.medigaplife.com/covid-19-coronavirus-news-page

https://www.medigaplife.com/corona-virus-and-medicare

https://www.pinterest.com/medigaplife/

and many other channels on the web.

There’s a really interesting post that is scheduled to run tomorrow that is a list that EPA just released on what cleaners will kill the COVID-19 virus. So if you are looking under your kitchen sink and wondering, you can check this list.

http://medigaplife.com/EPAList/sars-cov-2-list_03-03-2020-1.pdf

All the people who were working who were at age 65 and just got laid off, they are now eligible for Medicare Part B. Part of my challenge will be to find ways to let them know that piece of information.

Long term readers know that I started my executive career in what’s called The Chemical Valley, 30 years ago. Did you ever think that they would be the thing to save you? As anti-chemical as we’ve become, everyone is reaching for it now. I guess those of us who paid the dues and the price to build that valley feel somewhat better right now that it is at last, of use. It wasn’t for nothing, in other words. We technically consider the Chemical Valley to start at Marietta, Ohio and run to Charleston, WV.

Every major chemical company that you can think of resides there. It’s also why so many of us grew up with good math and science foundations – our dads were engineers. Mine worked for of the largest aluminum manufacturers as an electrical and mechanical engineer. My step-father had a doctorate and worked in the medical field. The people I went to school with grew to run Dupont or were like me and went to work for a GE company. That region had nothing but chemical companies, plastics companies, aluminum companies, oil refineries and gasoline manufacturers – A boatload of engineers basically.

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Cheers…

26 Mar

Don’t know if you saw this one…

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It was so much fun…

26 Mar

I went and played ball yesterday and it was so much fun.

But you know outdoor courts are filthy places. I hope the hot Florida sun kills all the bacteria. So these were my rules. No touching the face. Obviously. I took bleach wipes and wiped the ball down when I was done. When I got home, all my clothes , shoes and bag went into the laundry and I went into the shower.

Then the ball got a bath in Mr. Clean. Then I wiped down all the doorknobs.

But in terms of the fun factor. I had a blast. I am looking forward to going again. Although I was rusty, I was not nearly as bad as I actually thought I would be. And yes, my neck ached a little last night. But now is the time to do something like this. I just had the nerves in two more vertebra killed so right now I feel like I can do these things. I don’t really care whether I am suppose to or not. I mean that in terms of my neck. I treat it so I can do things in life. I want to enjoy my life.

As long as I can shoot a basketball, why not. It’s something that is good for my soul. Always has been.

I’m walking tonight.

You know I don’t understand these people who say now that they are working from home they don’t do their hair or their makeup. I always do my hair and my makeup. I look forward to making an improvement on my look each day. Part of the fun is to play with the colors. I love picking out the clothes, the jewelry, the makeup – the whole 9 yards. I will say, now that I am working from home, I am living in my cute yoga and golf clothes. But that’s as slouchy as I will get.

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Guess what I intend to do?

24 Mar

Oh yeah. That’s right, basketball. By myself of course…

50 years old or not, I intend to play this week on the court in Atlantis.

I haven’t touched a ball in over 20 years. But you know there used to be a day when nothing made me happier than a ball and a hoop.

I am fairly sure that no one is ever on that court. I say, “What the hell. Time to play.” I’ll wipe the ball down when I’m done.

How much you wanna bet I end up being the HO in the game of HORSE?

LOL!

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Video on General Recommendations for Cleaning & Disinfecting during COVID-19

23 Mar

Hopefully I have a talent for making the ordinary entertaining.

Below is the link to General Recommendations for Cleaning & Disinfecting during COVID-19.

https://www.youtube.com/watch?v=KxCxfPSPu8g

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Positive thoughts and love….

23 Mar

JFK Hospital sits on the property of Atlantis, where I live.

Sending out positive thoughts and love to all our friends in healthcare today.

Atlantis is a small, private city of 2000 people in Palm Beach County, FL.

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The big offender…

22 Mar

I have allergies and this is the worst time of year in Florida. Do you see the trees with the yellow blooms in the photo below? This is my backyard. That’s the big offender. Anything with a yellow bloom causes congestion.

One of the things I like to do is to keep a glass of orange water around all day and night on my night table. Just drop a few slices of orange in and keep refilling the water all day. I started taking high doses of vitamin C yesterday.

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Funnies….

22 Mar

I have a friend that I trade funnies with. On the first caption she said, “Jake from State Farm is helping me with insurance at my apartment.”

To which I responded, “You know I think I need some insurance. Send him over when you’re done. Hey did you notice that he’s sitting on my bar stool?”

Then of course there was this gem:

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Well look at the positive…

21 Mar

It’s one gorgeous day here today. I opened the sliders.

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I moved the office home…

20 Mar

Well, I had to rearrange my home in order to make this work but this is how it looks with the office moved home.

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I think I am home for a while…

19 Mar

So I think I am home for a couple of weeks as we all adjust to a new normal.

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Here’s what businesses will need to do…

17 Mar

By now, you probably know that I have a very strong background in marketing, computer science and design. I’ve worked 30 years and I’m as expert as they ever come.

I have been a web developer for over 15 years and I own two of the most recognizable agencies in multiple states in the U.S. I own Carolina Web Development and Florida Web Development. Many clients are not listed in the galleries, just a few. I don’t push content and traffic to my companies, I push them to my clients companies that’s been the case for the past 3 years.  If someone wanted to see an example, I’d send them a link to a company that’s requested the most work. Then they can see a difference and they can see what number one rank really means.

You will need to do what my clients have done for years. At the top of that list is to have an e-commerce site developed if you don’t already have one. Even if you have a business that you thought didn’t lend itself, consider it. Let’s say you provide a service. Can that service be sold behind a paywall with video or via teleconferencing?

If you have an e-commerce site but you had the type of product that is a luxury product or difficult to sell, you will need more video on that site. Even if people have great sums of money to spend on your product, odds are they don’t want to show up in your retail establishment. If your SEO is not coded correctly, all of that will be pointless. If you manufacturer a product, you will need to sell on Amazon. I actually recommend multiple selling channels. Amazon is adding 100,000 jobs immediately. I’ve sold on Amazon for clients. The toughest thing you’ll ever have to do is to apply for brand registry status. That’s the biggest hurdle that you have because there process is a pain. It will cost you money to sell on Amazon. You need to get real about your product before you try and sell. If you are not price competitive, it’s not a good channel for you. Amazon revolves around two things – search and price.

The photos and the descriptions that you use are crucial. And now you understand why photography is one of my strong suits. Make sure that you develop all this on the right kind of server with someone who’s an expert like myself choosing the company and the server. The wrong server can bury you. You need to have a developer who knows how to take over the number one rank spot on Google. I couldn’t possibly exist for my clients if I wasn’t able to do that for them. Obtaining number one rank is something that takes a consistent effort. It’s not something that you pay someone for in terms of a day, a week or a month. It takes a long term relationship with that developer. If they really know what they are doing, they can take you from zero to number 1 in 2 months. Right now that’s how long it usually takes the algorithms to register everything you’ve done.

Do not outsource this to a foreign country. You will end up regretting it and in many cases it will cost you more. I built the reputation that I have because I do not outsource. I opened my businesses in 2012. Through the years, that has been one of the things that companies most like about my work. It’s not outsourced. It’s also very, very fast because people who know their stuff are fast. Select a strong writer with credentials. The visuals and the words are important. You can have all the computer science in the world but if the visuals and the words aren’t right, it’s likely to fail. At the same time, you can’t hire a content person as a developer. They need a real background in this space.

If you are currently operating with a web site that is not HTML 5.0 replace it immediately. All of my companies sites are HTML 5.o. This one is not because this is a personal blog on a really old server. HTML 5.0 allows you to have mobile friendly sites. Most e-commerce is done on mobile devices. You’ll need to invest in email marketing and SMS as well as online advertising and social media.

In terms of your employees, they are probably going to work from home. If employees have to be trained, you’ll need someone to set up an online educational portal that has videos on how to do the things you need done in your company. You’ll also need a robust email package because people will be sending more documents and attachments in this new economy. If you may also want to make more videos that promote your business.

This is not an ad for me, this is advice for what you have to do to save your business and adapt to a changing world.

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Honestly, people’s stupidity really irritates me…

16 Mar

It doesn’t matter if the text message going around is fake or real, it happens to be right. The only way to slow the spread of the Coronavirus is to do a quarantine. If this country doesn’t do a quarantine, it will be far worse.

This is what happens when people don’t take science classes. They become stupid and I’m seeing a lot of stupid.

I have people still demanding that I show up in person. I would never voluntarily decide to be as stupid as we are having to be right now. I don’t like being around people who are not as clean as I am. I am one of these people where i have my life together. Period.

I swear, I wish they would have an island and only allow the truly intelligent on the island. You must not only be smart in IQ but also have a social IQ (which many do not) and you must have common sense. That’s the island where I belong. I wish, wish, wish that I could move away from the stupid people in the world. I hate dealing with idiots.

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Neck procedure rescheduled for St. Patrick’s Day…

16 Mar

I realized at 3 a.m. in the morning when I looked at my phone that my procedure was rescheduled for tomorrow. I forgot they had moved the date.

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Pretty View Photos from yesterday…

15 Mar

It is a pretty view isn’t it?

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It may be the last massage for a while…

15 Mar

Well, this may be the last massage I get for a while. I’m going today because I have a neck procedure Monday and it will go better if I get the massage today. They’ve emailed me all the safety precautions that they’ve taken.

I am thinking about getting in the pool tonight because there’s chlorine in the pool.

A friend just sent me the funniest picture. If you’re buying flowers for your girlfriend or wife, make sure you get the right kind.

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I went and spent the evening with some friends on Palm Beach…

15 Mar

We laid by the pool and over looked the water and took in the beautiful boats that had come to town for the Palm Beach Boat show. Eventually in the day, we got some pretty colors in the sky as we laid on the lawn chairs.

I went for a long walk in Atlantis earlier in the day. I am used to getting my exercise in the gym. I forgot to put sunscreen on and even though I was only out 40 minutes, I got sunburned. I am very fair skinned. Now that I am shifting my exercise routine, I will have to think about these things more.

In the morning I met the accountant and we did taxes. I’m just happy to have it over with.

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Tax weekend…

14 Mar

Tomorrow is my time with the Accountant to get all the taxes filed. I hate this weekend but it’a a necessary evil. But I think to get things marked off my list.

I’ll be happy when it’s over with. Then I can say, “Well that’s done.”

Then the car goes in for service and I’m going in for service. More about that later…

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What a week…

12 Mar

I have a friend who’s a trader. I might need to call her this weekend and ask if she needs to drown any sorrows in a bottle of wine with me.

I got to the point where I said, “Oh, looking at the stock market news is awful. I can’t bear it.”

And then I realized what a pun that was today.

I am having to retool some of my strategies for growth on the Internet and with advertising for the business I am working with. The coronavirus has just unbalanced every existing strategy that I was using before. It’s a lot more of an uphill battle right now. I’ve represented a lot of brands in my day. I am mentally running through all the past play books. One I think comes closer than the others.

I have allergies to dust. I keep my house spotless. I have zero carpeting. I renovated everything. I am a neat freak. But I am working with a group of people in an office that has the nastiest, dustiest carpeting and allergies are a consistent problem in that office. They were driving me crazy today. And I got impatient because my sinuses were congested and  I took a bunch of sinus medication. It pushed my blood pressure through the roof and gave me a whooping headache. I knew exactly what caused it.

I also knew, this is not coronavirus, this is allergies. Old construction and old carpeting bother them.

Lucky for me, I had ordered a facial steamer and it was waiting for me when I got home. If you have a sinus headache, a facial steamer will help it. I did a facial and took a steaming hot shower and I feel much better. I am sipping on a cup of that orange herbal tea.

I am meeting a friend after work tomorrow and I am a little reticent about the idea of public places right now. I guess I’m carrying the antibacterial wipes with me.

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I knew this was coming…

10 Mar

I knew this was coming. Even at that, I hate to see it happen.

And if you’ve been reading then you know I did tell some friends in advance.

It’s not going to be a fun year in business.

I headed out of the luxury goods space in October because I had an indicator that I should get out of that space for a while. And that’s why I bet on Medicare for a while. I thought they stood the best chance of being able to withstand a recession. But there are always investments and finances of a company like that which are tied in someway to financial markets.

That’s the big question mark right now.

I can tell you that this does make my job a lot harder to achieve the goals we need to achieve. I am already thinking about reworking some strategies. I’m going to have to really think about where to take this.

———

You want more explanation on the above?

I opened my original businesses years ago during the recession. So in representing many different businesses, you know about the challenges they face. If you are planning for a recession, then you know that people can live without a new diamonds or yacht if suddenly their businesses or their stocks are hemorrhaging money. But Medicare are people over 65 and those under 65 on disability. In a recession, they’ll still have it.

So that becomes a business that I want to represent. My business has always been doing things like web sites, social media, marketing, lead generation, e-commerce, advertising, etc. I just choose in October to switch the markets I am representing.

Let me also say this – I am reluctantly changing my patterns of behavior. I’m not going to the gym any more. I’ve given that up for long walks in the neighborhood, yoga at home and swimming in the pool. And I am making it a bigger priority to get more rest. I’m carrying a jar of wipes in my briefcase. Life will be different for a while.

I think I actually dropped luxury goods on September 27 and started on a Medicare business as a client on September 30th.

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Cars…

08 Mar

I think we found several viable options in terms of cars for my friend.

One of them I would actually consider for myself. I told her though, “I just don’t know what this economy is going to do so that’s what makes me hold back from buying it. At least for now…”

I would say that she needs to keep looking because none of them were exactly what we had in mind.

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It’s going to be a busy weekend…

06 Mar

I am going car shopping with a friend I have a date Saturday night.

Very busy weekend. I hope everyone enjoys their weekend.

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Now I understand why they want to go to Mars…

05 Mar

I just saw this photo in the Sun online newspaper. I’ve always wondered why a bunch of men are hell bent on going to Mars.

Now I understand. That explains everything.

https://nypost.com/2020/03/04/nasa-photo-reveals-mysterious-hole-in-mars-that-may-contain-alien-life/

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What a crazy week…

05 Mar

Where do I start?

First you have the stock market.

Then I can tell you that the web numbers are starting to rebound on sites. That tells me that this is not a repeat of 2007-2008. Not yet.

But my television is tanking. In an election year and during a virus outbreak, it’s a bad time to run television commercials.

Then I have meetings with four partners and all they do is fight. I finally had to say to one of them, “This is not leadership. This is pointless. This isn’t how you get people to follow you. I need them to stop fighting.” They are adding some unneeded stress to my life. I don’t like negative, attacking attitudes. They will never agree on certain things.

Then Jack Welch died and it makes me think back to a time in business that I wish I could revisit.

Then, I really don’t know what to make of this – I’ve never been a person to ever have the same dream twice. But last night, I had a dream I had had before. And it really bothers me. I woke up with a major headache. This is now a reoccurring dream and I’ve never had that happen. The dream is that I’m flying a plane and I can’t keep the altitude up. I finally get the plane back up and then it drops down like a roller coaster. I get it to climb again, only for it to go down again. I don’t crash the plane in my dream but it’s an endless cycle of fighting this plane and I don’t know what’s wrong with the plane. Why do I keep having this dream and why now?

This whole week has been crazy.

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I had promised some flash backs…

04 Mar

So here’s a flashback going back to the year the old business was started (laurakerbyson.com) and I made my first video game. Tertullian’s Tomb was on CD back then. Isn’t the headline hiliarious?

Then after Tomb came Fleming Castle Single and Fleming Castle Multiplayer. These were multiplayer Internet games. You would need an old Windows computer to play these now.

Game Industry News ran an article on the release of the game. https://www.gameindustry.com/news-industry-happenings/laura-kerbyson-announces-fleming-castle-game/

https://download.cnet.com/Fleming-Castle-Single-Player/3000-7441_4-10628756.html

https://download.stage.cnet.com/Fleming-Castle-Multiplayer/3000-7441_4-10628754.html

It’s hard to believe I made Tomb 15 years ago.

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So sorry to hear that Jack Welch died…

02 Mar

I am truly sorry to hear that Jack Welch died.

He was legendary, brilliant and a true visionary.

It was my esteemed pleasure to work 3 deep from Jack Welch during my time at GE Plastics Polymerland. He lead us to greatness and gave us some of the best business lessons we could learn. He had possibly the most disciplined work ethic I have ever known. Whatever expectations you had of yourself, he would expect far more.

He was truly original and irreplaceable. My condolences to his family. RIP Jack. We will remember you always.

It was always an honor that the company had written my letter of recommendation for grad school. Thank you. I will never forget it.

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